Marketing Courses

Welcome to the Global Marketing Program. The Global Marketing Management program provides sales teams and managers with the training and the resources to plan, develop and execute a complete strategic marketing program for their company.

Courses

The Global Marketing Management Program comprises the following courses:

		MARKET ANALYSIS This course will help you gain an in depth understanding of the business environment you are currently and planning to operate in. You will also get insight into the competitive environment, and the potential of your business to succeed and grow.This information, along with an analysis of your Customers and Products in the second Course, will form the foundation for developing a strong marketing strategy, which will ensure you optimize your potential, and build your growth on a well informed basis, providing more assurance of your success. more info.....

		CUSTOMER ANALYSIS This course will help you analyze your customer base for value creation, and enable you to position your products and services for optimal profitability, and segment your customer base for maximum opportunity. This information, along with an analysis of your Markets you conducted in the first Course, will form the foundation for developing a strong marketing strategy, which will ensure you optimize your potential, and build your growth on a well informed basis, providing more assurance of your success. more info.....

		MARKETING PLANS This Global Course in Marketing Planning is one of the vital resources for any business pursuing a growth strategy, and seeking to invest its marketing and business development investments to the greatest effect. This course follows on the from the two analysis courses in the program, Market and Customer Analysis. It applies the research you have conducted to the development of a coherent marketing strategy, customer management strategies, sales forecasts, promotional and advertising activities, and your marketing budgets. The product of this course will be a fully viable 3 to 5 year Marketing Plan, which you can use harness and direct your company’s energies to achieve your growth agenda. more info....

Global Consulting assists clients with a range of Market Surveys and Analytics and planning, and marketing tools development including:

Market Research
Marketing Plans
Customer Surveys

RSS feeds and News Widgets

No articles found in this category.

Search

Marketing Courses

Categories

Popular Authors

Popular Articles