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Market Surveys
WHY SURVEY?
Your relationship with your clients, customers and employees is an asset to be managed. Understanding your client needs, opinions and expectations will not only provide you with information, but will promote your reputation and image with your customers.
Recent research into the correlation between customer satisfaction and business outcomes has shown that companies with high customer satisfaction had:
- 10% higher profits, 11.6% higher margins
- Earned a greater amount of service recommendations
- Their customers felt higher prices were justified by higher levels of service and quality
Customer Satisfaction Surveys will enable you to learn:
- What is important to your customers
- Perceived product quality and value
- Perceived service quality and value
- Drivers behind sales increases/declines
- Overall trends (and effectiveness of your changes!)
- Likelihood of customers recommending your service
SURVEY MODELS
Market intelligence research is often extremely costly and very time consuming. Global consulting can assist you through its benchmarking and market research assets, to carry out specific surveys, and on-line and phone-based market intelligence studies including:
- Customer Satisfaction Surveys - measure the satisfaction of your customers in your key business areas as a metric to gauge the performance of your business
- New Product Evaluation Surveys - Test consumer reaction to new products, concepts, and marketing strategies by surveying your target market with an online survey.
- Competitor Analysis Surveys - ask potential consumers to compare your product to other competitors in terms of name recognition, features, pricing, etc
- Price Sensitivity Surveys - Determine the ideal price points for your products by surveying typical consumers, rather than relying on gut feel alone.
- Advertising Effectiveness Questionnaires - Ask your panel or a focus group to look at a series of advertisements and choose the one that best gets across your marketing message.
SURVEY METHODOLOGY
Design - Global Consulting will design a customized online customer survey for your organization. Your consultant will work within our proven online customer survey templates, or create an entirely new survey "from scratch." to meet your strategic objectives while ensuring validity, reliability and bias reduction. If your organization already has a printed customer survey, we can take your existing survey and prepare it for web distribution.
Online Customer Survey Administration - Using our proprietary security methods Global takes your survey design and administers it to your desired recipients. As with all our services, we heed to our client's unique requirements for security level, deadlines, incentives, etc.
Online Customer Survey Analysis and Reports - Our in-house data analysis staff and turn your raw survey responses into meaningful and actionable conclusions. Our standard computer-generated analysis reports are designed to provide a variety of statistical, graphical and detailed summaries. All of our reports can be "cut" by respondent subgroups or time periods.
COSTS
We offer a variety of online customer survey analysis packages for every budget. To learn more: BOOK YOUR FREE CONSULTATION