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Marketing
Welcome to the Global Marketing Program. The Global Marketing Management program provides sales teams and managers with the training and the resources to plan, develop and execute a complete strategic marketing program for their company.
Courses
The Global Marketing Management Program comprises the following courses:
Courses
The Global Marketing Management Program comprises the following courses:
| MARKET ANALYSIS This course will help you gain an in depth understanding of the business environment you are currently and planning to operate in. You will also get insight into the competitive environment, and the potential of your business to succeed and grow.This information, along with an analysis of your Customers and Products in the second Course, will form the foundation for developing a strong marketing strategy, which will ensure you optimize your potential, and build your growth on a well informed basis, providing more assurance of your success. more info..... |
| CUSTOMER ANALYSIS This course will help you analyze your customer base for value creation, and enable you to position your products and services for optimal profitability, and segment your customer base for maximum opportunity. This information, along with an analysis of your Markets you conducted in the first Course, will form the foundation for developing a strong marketing strategy, which will ensure you optimize your potential, and build your growth on a well informed basis, providing more assurance of your success. more info..... |
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MARKETING PLANS |